Japanese company Sega celebrates its sixtieth birthday and in honor of the anniversary opened a special site Go sega.
The site presents the history of the company since June 1960, when it was founded Nihon goraku bussan, which eventually evolved into SEGA Corporation. And the story ends with a reminder that the film “Sonic at the cinema»With the cult hero of the company.
In addition, SEGA opened a special section in which it introduced a new mascot of the company. And it is closely connected with the advertising campaign of the console Sega Saturn, which took place in Japan in the late 1990s.
For the commercials, the consoles came up with a character named Segata Sansiro. He was a parody of the hero of the film “Judo genius»Akira Kurosawa. The Segata appeared in different situations, scaring or even beating children and adolescents, after which he stated that they should play Sega Saturn.
The new SEGA mascot named Sega Shiro has a much more meek disposition. However, it is directly related to its predecessor. The role of Shogi Shiro is Mighto Fujioka, the eldest son of Hiroshi Fujioka, an actor who has played including Segata Sansiro.
The new advertising symbol of the company was shown in a special video. And SEGA continues to prepare unexpected presentations and announcements for its anniversary. Perhaps even the announcement Virtua Fighter 6 – No wonder that Sega Shiro wears a judoka kimono on her shoulders.
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