The coronavirus epidemic continues to affect the gaming industry. Organizers of the largest exhibition E3 are determined to host the event, but not all of its potential participants share these feelings.
Company iam8bit abandoned the responsibilities of the creative direction of the show. The advertising and marketing agency planned to “make a revolution” at E3 2023, but now the coup is being canceled.
However, iam8bit did not mention the coronavirus in its message, but declined to comment. So, probably, the reason for leaving was not an epidemic, but some creative disagreements with the organizers of the exhibition. Because of them, the permanent producer and presenter Jeff Cayley previously refused to participate.
E3 Directorate announced that leaving iam8bit will not affect the exhibition plans. Media agencies and creative teams continue their work 160over90, Mat + lo, Ges, Dolaher events, Double forte other.
Still intend to take part in E3 2023 Xbox, Nintendo, Ubisoft, Bethesda, Sega, Capcom, Square enix, Take-two, Bandai namco, Warner bros. and other companies and studios. Except that Sony for the second year in a row misses the largest exhibition.
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