Sources Variety report that, due to the outbreak of coronavirus, film distribution in China could have lost more than $ 214 million over the past couple of months.
It is unlikely that the situation with cinemas will change dramatically in the near future. According to the reports of the local company Ent Group, the approximate collections of films for January-February amounted to about 31.3 million dollars.
This indicator differs significantly from the data for the same period in 2019: then the industry brought about $ 217 million, and in 2018 – $ 241.6 million.
According to the company’s report, the Lunar New Year vacation this time began earlier than the industry’s box office success was supposed to push. But instead, the cinemas were closed a couple of days before the holidays, resulting in a sharp change in the situation.
Cinema managers now need to contact the authorities if they want to reopen their establishments. In addition, they will need to apply various precautions – to record personal data of visitors, to disinfect viewing rooms and so on.
Filming in the Middle Kingdom is allowed to resume if the team does not exceed 50 people, and their body temperature is normal. All participants in the process, except for the actors, must always wear protective masks. The rest will have to wait for the end of the epidemic.
According to Ent Group, in March, most cinemas in China will remain closed.
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