Group “M. Video Eldorado“, the largest Russian retail company selling electronics and household appliances, analyzed the demand for wireless devices – smartphones with wireless charging, wireless headphones, speakers, chargers and wearable devices, sales of which reached 240 billion rubles by the end of 2019. It is reported that a two-digit The dynamics were demonstrated by wireless chargers and portable acoustics, the demand for wearable devices doubled. 34% of the smartphone market was occupied by models with the possibility of wireless Noah charging.
Highlights from the report:
- Sales of smartphones with wireless charging support (Qi standard) in 2019 increased by 30%, and the share of such devices reached 10% (about 3 million units) and a little more than a third of the market in money (about 170 billion rubles). In sales of the M.Video network, smartphones that support wireless charging took up more than 20% in units, which is twice as high as market indicators.
- In monetary terms, such models account for just over 50%. Wireless charging mode is supported by most current flagships and several models of past years from the most popular brands. The average cost of smartphones with integrated wireless charging is about 57 thousand rubles. The best-selling Qi-charged models of 2019 were the iPhone XR / X, iPhone 8/8 Plus, iPhone 11, Samsung Galaxy S10 / S10 Plus / S10e and Huawei P30 Pro. According to experts of M. Video-Eldorado, the function is becoming more and more popular, since it allows you to not depend on wires and connectors, however, the charging speed with the accessory is lower than with a wired network connection.
“Wireless devices are obviously more convenient than wired ones, which contributes to their popularity.
– the headphones do not get confused in the pocket, the charges are not lost and do not wear out.
The diffusion of technology reduces their cost at the production stage, and they
from flagship models wander into the mass market, “said the head of the department
“Mobile equipment” in the Group “M. Video-Eldorado” Vladimir Chaika.
- Demand for wireless chargers increased year-on-year by 20% in real terms and 12% in money terms (up to 750 million rubles).
- Accessories are compact and protected from overheating – the average cost is about 3 thousand rubles. They are compatible not only with smartphones, but also with smart watches and headphones that support the standard. Qi (some models allow you to charge two devices at the same time). The range of chargers expands annually, and the most popular manufacturers in 2019 are Samsung, Rivercase, Belkin, Interstep, Deppa, Xiaomi, Huawei and Rombica.
- With a wireless connection, 30% of headphones (about 6.3 million pairs) are already sold in Russia; in money, the share has reached about 75% of the market (more than 27 billion rubles). In the M. Video-Eldorado Group, the demand for headphones in units grew faster than the market and in units added 11%, in monetary terms it increased at a similar rate to the market. The headphone segment for 2019 increased in quantitative terms by 8% and in money terms by 55% due to the growing popularity of models with a bluetooth audio source, mainly autonomous True Wireless and sports accessories. The fully wireless TWS headphones have become fourfold more popular, they become more affordable due to the expansion of the range. The development of the bluetooth segment is affected by the partial failure of smartphone manufacturers from standard headphone jacks.
- By 20% in unit terms and 22% in money terms to 1.8 million devices and 8.3 billion rubles, the demand for compact wireless portable speakers increased accordingly. The average bill grew by 2% to 4.7 thousand rubles. The popularity of the category is facilitated by the spread of smartphones and music streaming services, as well as the integration of additional functionality by manufacturers: voice assistants, color music, shock resistance and moisture resistance. Leadership both in the market and in the M.Video-Eldorado Group continues to hold the brand Jbl.
- Wearable devices are gaining mass popularity among Russian users, the demand for them in 2019 doubled in pieces to 5 million copies and almost 90% in monetary terms to more than 32 billion rubles. In the M. Video-Eldorado Group, the demand for the category increased by more than 2.5 times. In conjunction with a smartphone, accessories motivate you to move more often, help you monitor activity and health indicators, follow notifications and make contactless payments. Smart watches account for more than 60% of the cash sales category.
The lack of wires trend extends to other categories, the report says. For example, sales of robotic vacuum cleaners increased by 85%, vertical vacuum cleaners by a third.
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