Portal Protocol talked to Strauss Zelnik, CEO of the company Take-Two Interactive, about the current state of the gaming industry and the changes that will take place in it over the coming years.
One of the topics of the conversation was the rise in prices for games on the example of a basketball simulator NBA 2K21which will be sold on PS5 and Xbox series x behind 70 dollars instead of the usual 60 dollars… Such a solution, explains Zelnik, justified by the most commonplace things – an increase in budgets required for the development of new projects, as well as an increase in the final quality of the product being sold…
You have to pay for quality.
“In simple terms, over the past 15 years, the cost of games has remained almost unchanged, despite the fact that their development has risen in price by 200-300 percent. But even leaving questions of budgets, which few people are interested in, now consumers are offered much more complex products.
For $ 60 or $ 70, our customers today receive disproportionately more than they did ten years ago. Nobody forces them to carry out additional transactions, we are not talking about shareware games. We offer complete, incredibly well-developed projects, on which, having bought them once, you don’t need to spend a cent more, “Zelnik explains.
Now Take-Two Interactive preparing for a smooth transition to new gaming systems Playstation 5, Xbox series s and Xbox series xsystematically transferring to the next generation as an already existing library of titles, for example Grand theft auto v and Borderlands 3and working on new products, including the above NBA 2K21…
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