In July, owned Take-two publishing label 2K announced that he would sell a basketball simulator NBA 2K21 on the Playstation 5 and Xbox series x at a price in $ 70 instead of $ 60. Shortly thereafter, analytical agency IDG predicted widespread growth in the cost of games for next-generation consoles.…
Take-Two President commented on the situation at a meeting with analysts and investors Strauss Zelnik… Using the example of NBA 2K21, he noted that his company decided to raise prices due to the fact that the cost of development and the quality of games is growing…
“The prices of flagship games have not increased for a long time, despite the fact that development costs have been increasing. Given the level of quality that we will offer consumers on next-generation consoles, the price [в $70], as it seems to us, is justified.
We focus on exceptional quality when creating games, our company is proud of this, “Zelnik said.
Previously Ubisoft promisedthat will sell its first games for the PlayStation 5 and Xbox Series X, including Assassin’s creed valhalla and Watch Dogs: Legion, at the old prices – for $ 60. To this, Zelnik replied that all companies are building their own strategies on their own – there are no general coordination actions in the industry now.… However, more manufacturers can be expected to change their approach in the future.
“We are responsible only for ourselves, and not on behalf of the entire industry, which is not going to coordinate on this issue. We believe that the growth to $ 70 is not large, given that the prices of games [в США] haven’t grown since the beginning of the PS3 and Xbox 360 generations. “
$ 70 NBA 2K21 Coming To PS5 & Xbox Series X Launch Line…
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