“We’ve got Xbox Game Pass”: Microsoft comments on price hikes for PS5 and Xbox Series X games

Head of Marketing Team Xbox Aaron Greenberg became a guest of the internet podcast Real Deal Xbox podcast, where he touched on the issues of pricing processes for new generation games – this topic is discussed almost everywhere in the industry today.

The marketer noted that discussions regarding the price tags of certain projects are “extremely difficult topic“. Itself Microsoft tries to work in this field in many directions at once in order to provide its users with the best offer in each specific case. For example, she came up with Smart Delivery so that buyers of supported games don’t have to pay twice.

“As you can probably already notice, the most important thing for us is the convenience of the users themselves. With the coming generation, we are fully tuned in to this tactic. You do not have to buy additional accessories, because there is full backward compatibility. You will not have to pay again for one and the same games, since there is a Smart Delivery system. We follow the philosophy that fans are the most important, as far as possible, “explains Greenberg.

When asked if Microsoft plans to increase the average price tag for its new products, Greenberg gave a somewhat vague answer, clarifying that the cost of each game is decided individually.…

“The pricing process in our industry is a very complex topic. Before, projects went for the same cost, there was no discussion at all. But today we are launching Ori and the Will of the Wisps for $ 30, and Gears Tactics, a completely new game that will sold during the holiday season [на консолях Xbox], will greet you with a price tag of $ 60. For State of Decay 2 we will charge you $ 40. I just don’t have a simple answer to a question like this for you, “added the marketer.

If we talk, again, about herself Microsoftthen she has all her new games, including future level blockbusters Halo infinite and The Elder Scrolls VI, will immediately add to the subscription service directory Xbox Game Pass… Greenberg called the approach completely unique.

“Does the price of a game really matter if it’s included on Xbox Game Pass?”

Not every Xbox user is an Xbox Game Pass subscriber today, but expanding the service audience on consoles, mobile platforms and PCs is Microsoft’s main focus…

It is noteworthy that later in the conversation Greenberg noted that, in his opinion, the amount in $ 70 (or 80 euros), which publishers are neatly moving towards today, including Sony, for Microsoft is rather “exception to the rule“. High-quality releases of the American corporation have not yet been complied with such a standard.

Launching consoles Xbox series x and Xbox series s will take place 10th of November…

Read also: Changing the position of the Xbox Series X is easier: Microsoft reacted to the new video Sony with the demo of the PlayStation 5…

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