Streaming platform Twitch continues to create a comfortable environment for companies interested in maximizing advertising revenue. Western media are reporting plans to introduce a new scoring system for each user called “Brand Safety Scores”, which will determine how much a particular channel is potentially “friendly” for different brands.
If introduced, the program will automatically collect information such as the streamer’s age, his ban history, relationship with Twitch, the age rating of the games he broadcasts, whether the channel is designed for an adult audience. The rating given to the channel by the “Twitch-nominated reviewer” will also count.
Naturally, the main goal of a possible endeavor is to make life easier for companies so that they can avoid Twitch users with inappropriate content and place ads on channels that are more convenient for their brands. It is worth noting that, judging by the available information, this rating system will be hidden from the channel owners themselves, so they will not know how “friendly” or “hostile” the system has rated them and how quickly they will lose the opportunity to make money.
Twitch itself claims that it has not yet implemented the system described above and has not shared the streamer data with anyone. However, based on her press statement, which refers to “efforts to better tailor ads to specific communities,” a program is being prepared. The administration explains possible innovations by the desire to increase the comfort and safety of the audience. For example, theoretically there should be no alcohol advertising on streams of American users under the age of 21.
“Nothing has been launched yet,” Twitch assured.
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