This week, fans celebrated the so-called “Star Wars Day” May the 4h be with you). However, this did not stop the studio Lucasfilm to be in the center of two scandals related to holiday posters at once.
First, the fans of the new trilogy were outraged “Star Wars“(Star Wars). As part of the celebration, the studio published a large themed poster. But everywhere, only the central part dedicated to the original three films was used. George Lucas, while the rest are located on the sides of the banner.
Questions were also raised by the lack of the main characters of the series on the poster “Mandalorian“(The mandalorian) and the characters of the setting “Rise of the Republic“(The high republic). In this case, you can find the heroes of the new animated series “Rejected batch“(The bad batch).
But much more criticism was caused by the update of the streaming platform. Disney +, in which 15 films and TV series in the Star Wars universe received updated posters. Art dedicated to the film attracted the most attention J.J. Abrams “Force awakens“(The force awakens).
In the picture attributed to Leke Fonge (Leke Fonge) are depicted Kylo Ren, Ray Palpatine and Finn… However, in the art that Lucasfilm posted on social media, the character John Boyega absent.
The backlash from fans and users was so powerful that in the end, the press service of Lucasfilm removed the message with the images, leaving only the original images. That being said, the full art is used on the Disney + movie page.
The issue of racism is the studio’s Achilles heel. For example, on the official poster of “The Force Awakens” for the Chinese market, the image of Finn was reduced in order to make him less visible. Boyega himself openly accused Lucasfilm of discriminating against minorities on the set of the new trilogy.
In the past few weeks, the studio’s press service has minimized its activity on social networks, focusing exclusively on promotional materials after a series of scandals. But Lucasfilm’s PR specialists were clearly not enough for a long time.
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