Acting CEO Microsoft Satya Nadella outlined the corporation’s plans for the development of its gaming business – the company focuses on reaching the widest possible audience. In addition to the traditional layer of players, she wants to interest people who have not previously dealt with the Xbox and consoles in general. The top manager said this at a recent meeting with investors.
According to Nadella, it is this approach that distinguishes Microsoft and division Xbox from all competitors in the console market…
“In a broad sense, it is important for us that 3 billion players around the world can get acquainted with games on systems that are convenient for them, in a convenient place for them, at a convenient pace and with a company that suits them. This is our strategy.” – explained Satya Nadella.
Recall that in addition to the development of iron solutions in the form of gaming systems Xbox series x and Xbox series s, Microsoft also invests huge resources in the development of cloud technologies and has high hopes for the service xCloudthat lets you play thousands of Xbox Game Pass games on a wide variety of devices, including mobile phones and tablets. The latter should be the key to the three billion players.
Nadella also recalled that Microsoft recently announced the purchase of Bethesda. The deal will allow it to deliver twice as much content to the market.
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