“This is a big deal”: Just Cause explains why they decided to make Contraband an Xbox exclusive

During the presentation Microsoft at the exhibition E3 2023 the announcement of the “next generation co-op adventure” called Contraband… The game is created by the authors Just Cause exclusively for Xbox Series X | S and PC, and in an interview with the publication GamesIndustry.biz representatives Avalanche Studios explained why they decided to associate themselves with a partnership with the American giant. There are two reasons.

First, the studio calls Contraband a “great game”. She is very ambitious and the team needed a partner to help her realize her vision to the fullest.

“Working with a platform holder is another level in terms of support and access to hardware. It’s a new kind of partnership for us. Previously, we had great relationships with Square Enix, Bethesda and Warner Bros., but working with regular publishers is not the same. that work with the platform holder.

It made sense for us to team up with the Xbox because of the grandeur of the Contraband project. Not every publisher can offer such a concept, “the authors noted.

Secondly, since Contraband is a multiplayer game, Avalanche Studios is targeting a very wide audience, and they decided that the service Xbox Game Pass, available on Xbox, PC and mobile, will help reach as many people as possible

“Our main goal is to expand our user base, even if we do it not directly on our own, but in this case through the Xbox. We strive to captivate people with our ideas, and it is this, not money, that is the main motivator. But we understand that the expansion of the audience is followed by the growth of income.

We’ve dealt with Xbox Game Pass before, and it’s a great service. Especially with the example of TheHunter: Call of the Wild, which we published ourselves. She showed us that the service model and Xbox Game Pass are fantastic tools to reach out to far more players than usual. “

Using TheHunter: Call of the Wild as an example, the studio noted that it was able to make good money on additional content. Users came, played the game and wanted more.

“This business model really works to our advantage.”

Negotiations for the Contraband between Avalanche Studios and Microsoft began three years ago.

As described, it is a co-op smuggler adventure game set in the 1970s in a fictional world called Bayan. It is built on the Apex Engine, which is at the heart of Just Cause.

“Contraband is a cooperative smuggler’s paradise set in the 1970s in the fictional world of Bayan, and it’s our most ambitious and entertaining game to date. We use everything we’ve learned in 18 years at the forefront of creating beautiful and vast game worlds filled with stunning spaces and incredible spontaneously emerging gameplay moments, “- says the description.

“To bring our vision of Contraband to life, we at Avalanche Studios have a great team pushing the boundaries of what’s possible with the next generation Apex Engine, the technology behind all of our games, including the Just Cause series. the creativity of our developers, and we’re excited to take full advantage of the unique capabilities of the Xbox Series X. “

The release date for Contraband has not yet been announced.

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