Presentation last week ago Xbox inside, designed to open the veil of secrecy over the game line Xbox Series X, in general, coped with its task: the players received a lot of new videos, materials and several unexpected announcements. But as you know, a considerable part of the audience remained from the event in disappointed feelings.
Soon, the representatives hastened to admit the blame for the incident. Microsoft. So, Aaron Greenberg straight apologized before the players for not the most interesting presentation of the material and promised in the future to please the fans with a host of bright events.
Last night during the podcast Real Deal Xbox about a failed show Xbox inside the marketer spoke Rukari Austinpreviously ranked high in the ad unit Xbox, whose duties, among other things, just included the organization of such broadcasts and shows. He previously also hosted the Inside Xbox. Austin quite sharply criticized today’s tactics Microsoftcalling her “losing“.
“First, they initially had no chance [понравиться аудитории энтузиастов с этим шоу].
We are enthusiasts, an audience that monitors all the information, carefully filters it. And such shows are created for the masses, for the widest groups of users. For those who are flipping through the Facebook feed, they accidentally stumble upon a 30-second clip of the video and immediately add up the final opinion about what they saw.
Taking into account the above, it’s still worthwhile to give them their due, in a pandemic it’s hard to put together such a show. But it turned out terrible. I worked on the same broadcasts. My responsibilities included their complete organization. And right after that – a detailed analysis so that we can understand what worked out well and what didn’t.
And what pissed me off the most on Xbox Inside on May 7th was its absolute insincerity, especially considering the fact that the materials from the video could interest only the hardcore audience, who wants to have a direct, adult dialogue with her. Take, for example, the word “gameplay.” As a person familiar with the inner kitchen, I immediately understood that this term could mean an infinite number of things. Or the idea of showing a high frame rate, incredibly clear textures and other aspects of the graphics on the stream. No one can just make them out with such video quality.
And first we see Aaron through his mediocre webcam. And then Matt Butie. And then an unfamiliar face appears, trying to explain to us why the show is interesting, instead of just showing the games.
Again, they are great for showing at least something. But they need to re-evaluate the whole situation. Decide who they are, what the audience is and how to interact with it. And I understand that this is a time of crisis. But they made so much noise literally from nothing. It may still be worthwhile to soberly assess the situation and make transparent statements, instead of having to arrange PR shows every time.
In general, it turned out badly. I do not expect anything from the June presentation, I do not expect anything from the broadcast in July. I doubt that they will have time to change something, “Rikari Austin shared his experiences.
In a podcast, a former employee also said that the format Inside xbox and earlier left much to be desired, and all because the higher authorities from the marketing department intervene in the process of organizing the show, which is not one of the gaming enthusiasts, but believes that it understands everything better than other specialists. Microsoft did not respond to these claims.
The following company presentations, as part of the initiative Xbox 20/20 must be held monthly. In July, we are waiting for a show of projects for Xbox Series X from interior studios.
Read also: Nintendo announced Paper Mario: The Origami King – the first trailer, screenshots and … the Metroid teaser?
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