Company SEGA very happy with the service Xbox Game Pass and cooperation with Microsoft… About this in an interview with the publication Eurogamer told the vice president of the European department of publishing Anna Downing…
According to Downing, going out to the platform Game pass turned out to be a mutually beneficial initiative – Microsoft received several high quality titles in my library, and SEGA was able to reach out to a new audience…
“We are very pleased with the results of our partnership. I hope that Microsoft shares a similar position. Ultimately, they were interested in quality games, and we just could not pass up such an attractive offer,” explains Anna Downing.
Forces SEGA library Game pass replenished with a franchise Yakuzaand also a simulator Two point hospital… Moreover, the latter, despite its relative genre niche, thanks to the platform Microsoft attracted the attention of a huge number of players. Now SEGA has the opportunity to keep many of them and make money from add-ons. Users who love the game will also recommend it to their friends.
“All over the world with the game [Two Point Hospital] more than 3 million players were able to get acquainted. This is the great strength of Game Pass, the ability of the service to introduce products to the internal audience of the platform holder. This interest in games later allows them to further fix their position in the market. This is a great solution for us and a great model for gamers who are motivated by Game Pass to try projects that would not otherwise interest them. “
Today Xbox Game Pass is for Microsoft one of the key tools in the global brand development strategy Xbox… According to current data, the number of active subscribers to the service recently exceeded the 18 million people…
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