Against the background of information about new projects based on “Star wars“(Star wars) also slipped unpleasant for Lucasfilm and Disney news that reveals an open secret. How carefully admitted in an interview with the portal Rebelscum.com chapter Diamond select toys Chuck Terceira, official toys based on the new saga trilogy are selling very poorly, so the company has no plans to release new product lines (except for the series of thematic busts that were presented earlier).
Last year, insiders reported that Disney entered into agreements with merchandise producers very late, since the film J.J. Abrams “Skywalker. Sunrise” subjected to constant alterations. As a result, companies were able to establish production already after the premiere of the tape, and before the release, a limited batch of goods went on sale. This was noticeable even in Russia, and many positions were offered to be bought immediately at great discounts.
Terceira explained that the demand for goods based on Star Wars is no longer as high as it was 5-10 years ago. This is especially true for certain characters from the new trilogy, the interest in which from the fans is minimal.
It is difficult to argue with this, especially recalling the collapse in prices for very specific figures (Rose tiko, Finn, Ray Palpatine, Emilyn Holdo etc). In the US, some retailers were willing to give away toys at a price of 50 cents apiece – just to get rid of them.
And at the end of last year, the YouTube channel WorldClassBullshitters posted a video demonstrating how unsold stocks are being destroyed in a warehouse. At the same time, a scandal arose when it turned out that with some products (t-shirts, posters, and so on) Lucasfilm removed the images of Rose Tiko, whose role in the film “Skywalker. Sunrise” was minimized due to the negative reaction of fans to poorly written character writers.
At the same time, Diamond Select Toys added that products based on the animated series are in demand “The Clone Wars“and the series”Mandaloretz“This is also a problem for Disney and Lucasfilm, as the extensive line of toys on the show John Favreau and Dave Filoni (the latter is also responsible for the Clone Wars) should go on sale only in May 2023 (if the coronavirus does not confuse plans).
Comments by Chuck Terceira again allow us to talk about the incompetence of the team head Lucasfilm Kathleen Kennedy. Due to the ill-conceived policy for developing the series, the brand suffered tremendous damage, which was reflected in the falling interest of fans in merchandise and films (if the seventh episode gathered two billion, then the ninth – a little more than one). And it’s sad, considering that it’s the solution George Lucas retain the rights to thematic products formed the basis of his empire and allowed to gain independence from film companies.
In a similar situation is now “Star Trek“(Star trek) Toy manufacturers refuse to release products based on the movie trilogy from Bad robot JJ Abrams (this is a trend) and TV shows from Secret hideout Alex Kurtzman, preferring to focus on classic characters.
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