Last year, a popular streamer Tyler “Ninja” Blevins left the streaming platform Twitch and made an exclusive deal with the platform Mixer from Microsoft. As it was then reported, for his transition he received a multi-million dollar payment, the amount of which was unknown.
IN great stuff CNN CEO Ader (Blewins talent agency) Justin warden told that Mixer offered Tyler from 20 to 30 million US dollars for an exclusive deal. At the same time, Microsoft and the Loaded streamer agency refused to confirm the details of this agreement.
Despite the fact that in the service Mixer the streamer’s audience is much smaller than it was on Twitch (Blevins “traded” 14 million Twitch followers with 2.8 million Mixer subscribers), Microsoft’s payout seems to have definitely been worth the loss of viewers. In 2018, he earned around $ 10 million on Twitch for his streaming activities.
Tyler “Ninja” Blevins became one of the most popular streamers who left Twitch. For instance, Mixer got Michael “Shroud” Grzesik, on the Youtube gaming passed over Jack “CouRage” Dunlop, a Facebook gaming signed a contract with Jeremy “DisguisedToast” by Wong.
According to CNN, Justin warden and Ryan Morrison (from Evolved agency) agreed that streamers who attracted a simultaneous audience of at least 10,000 viewers on Twitch could receive about $ 10 million in an exclusive transaction with other platforms. Less popular streamers were offered amounts in the region of $ 1 million.
In a conversation with CNN, some former Twitch employees indicated that the main reason for the sudden departure of many top streamers from the site in recent years was precisely payments. Nevertheless, some of them suggested other arguments, referring to the inappropriate nature of the application of the platform’s policies (for example, when the service dictates what clothes a streamer can wear and what not) and the lack of tools to combat trolls and various harassment.
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