The president Nintendo Shuntaro Furukawa spoke with the Japanese edition Nikkei and shared his thoughts on the company’s charted course of development and the future of popular gaming brands.
Furukawa, in particular, noted the importance of respect for the characters loved by millions Nintendolike Mario, Luigi, Linka and others. The President is convinced that the global success of the company is largely based on this.…
“We must not forget that games are the first place for these heroes. The audience fell in love with the characters after spending countless hours with them. Therefore, they need to be developed in such a way as not to destroy the players’ ideas about their favorite heroes. All our decisions are very balanced. we accept them based on the desire not to harm our brands. “
Long-term work is key for Nintendo, Furukawa said, and it is paying off. People pass on their love for the company’s brands from generation to generation, as certain episodes and characters are associated with absolute quality. In parallel, Nintendo is neatly expanding its portfolio with new IPs and mascots. For example, the Splatoon franchise has gained immense popularity in recent years.
“If you want to see sales growth in the short term, then there are many options for how to grow your business. For us, Nintendo’s reputation in the long term is extremely important. We constantly discuss such issues within the company, and we never make decisions without careful analysis. There is always the risk of ruining the reputation that we have built so carefully over the past 30 years, ”explains Shuntaro Furukawa.
Formerly president Nintendo told how the Japanese company is approaching the release of new console systems. At the same time, the head spoke about the Switch life cycle.…
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