Guide Nintendo considered abandoning the classic company logo for the sake of changing brand perceptions. This was told by the former president of the American division of the platform holder Reggie Fiz-Emey.
According to a top manager, in Nintendo of america They wanted to meet the spirit of the times and get rid of the title of producer of family and children’s entertainment. Therefore, marketers suggested abandoning the current logo, which was supposedly too “childish.”
The idea was cut off by Fiz-Emey himself, who considered it a step in the wrong direction. He emphasized that it was necessary to maintain a clear understanding of what ideas the brand advocates.
“When I joined Nintendo, there was some shame that the company was targeting young consumers. And Nintendo of America’s marketing team started experimenting with a classic logo. They did it in graffiti style and also did other things in an attempt to to make the logo more “adult.” I was forced to stop them, ”Reggie told the Present Value podcast.
According to the top manager, Nintendo really needed to expand the audience, but at the same time maintain the basics. As a result, efforts were devoted to changing the brand perception among consumers by providing new content that meets the tastes of the most diverse players. This is how it appeared Nintendo Wii, Wii fit and Nintendo switch.
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