Advertising Playstation became the most featured on American television over the past month among all gaming brands.
According to the publication VentureBeat with a link to iSpot.tv, from October 16 to November 15, Sony ads were collected over 701 million impressions. PlayStation’s most watched TV ad is launch trailer PS5 entitled Play Has No Limits – it was broadcast of the order 258.4 million time…
In total, Sony accounted for 47% of the total number of TV ad impressions of gaming brands in the United States, almost three times more than Xbox… During the same time, game commercials Microsoft shown on American television 245.1 million times, which is approximately 16.4% of the total. Historically, the Xbox has been more popular in the US than the PlayStation, so it goes without saying that Sony is looking to leverage the PS5 to bolster its position in the region.
Xbox came in third after Nintendowhose commercials were shown 323.6 million times (21.7% of the total)… Meanwhile, Activision, responsible for the Call of Duty franchise, took about 6% of the stake.
Xbox Series X and Xbox Series S went on sale worldwide on November 10th, and PlayStation 5 launched alternately around the world on November 12th and 19th.
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