The president Sony Interactive Entertainment Jim Ryan gave an interview to the Chinese edition TMPOST, in which he touched on a number of interesting topics. In particular, answering the question about the main competitors Playstation 5, he stressed that Sony competes with all forms of entertainment for the main resource – people’s time… Its mission is to offer attractive products and find new ways to expand its audience.
“We compete with everyone for human time. Competition comes from any form of time-wasting entertainment, and it’s not limited to games.
Ultimately, we all have a certain amount of time to be entertained. You can play PlayStation, or you can go to the theater. Therefore, we need to make sure that the products we provide are interesting and attractive, as I said earlier. “
https://www.youtube.com/watch?v=Cj6AUuRs1A4
A Chinese journalist praised Sony for its thrilling singles, but pointed out that mobile gaming dominates among young people in China. When asked how Sony plans to attract such an audience, Ryan recalled the program for mobile expansion…
“We are trying to bring some of the franchises to mobile platforms. I see this approach as an opportunity to introduce different groups of people, including young gamers, to our gaming products.”
Returning to the topic of competition, Ryan added that Sony itself has a huge PS4 and PS5 player base – over 100 million people – with different gaming tastes and limited entertainment time. The company should focus on serving them.
Read also: Bloomberg: Sony is very closely following market reaction to Nintendo Switch OLED…
