Released a couple of weeks ago cartoon “Forward“(Onward) from the animation studio Pixar turned out to be a commercial failure. It drove the company Disney take measures to minimize their losses.
At the opening in the US, the tape collected only about $ 50 million, and already in the second week the fees fell to $ 10.5 million (-73%). On international markets, the situation is also catastrophic: for the first 10 days of rental, the cartoon in total collected only $ 100 million.
There are several explanations for this. So, Disney stinted on the promotion of the project, which is in the shadow of a larger Pixar release called “Soul“(Soul) In addition, the project was at the center of the SJW scandal.
But the control shot in the animated film was made by the world coronavirus pandemic. China and other Asian countries are still recovering from the collapse, but in the West the disease is only gaining strength. Thus, 96% of cinemas are closed in the USA, and the maximum number of viewers has been limited in Russia and other countries.
According to a recent statement by Disney, from March 21, 2023, the cartoon Forward has become available on digital platforms. From April 3, he will begin to stream on the platform Disney +.
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