Head of the gaming division Microsoft Phil Spencer called console launch Xbox one, held in 2013, one of the most important moments in the history of the gaming business of the American corporation. The difficult period that followed after the start helped the management to see the fundamental problems and direct the development of the brand in other coordinates.… By the corresponding revelation, the team leader Xbox shared in a conversation with the resource IGN…
“This may sound funny, but I’ll give you the year the Xbox One was launched. [одним из важнейших моментов в истории бренда]… The point is how fruitful that period became for us, how well it showed us our problems and the course we needed to follow in the future.
Of course, it was a very difficult time for the brand. We have learned a lot. Some things that I see in our team today, like the willingness to listen to the audience, the desire to overcome difficulties, the destruction of the conditional information vacuum and the interest in innovation – we really learned a lot of this from the example of the launch of Xbox One sales.… Then for us there was a rough contact with the surrounding reality. We realized that pursuing our own agenda in isolation from the desires of users simply does not work.
The experience gained from those years, I can now easily see in the faces of our team. Even among those people who did not find those times. Today we represent a completely different organization, but if you choose the episode that charged us with this energy, put us on this path, then it was he [запуск Xbox One]… We got through those days and they made us stronger, “explained Phil Spencer.
See also: “Halo and in 10 years will not go anywhere”: Phil Spencer is not worried about the future of the flagship Xbox series…
