Phil Spencer confesses his love for Nintendo and explains how the Japanese company helped develop the Xbox brand

The other day the playground Crackle presented the first part of a large-scale documentary film dedicated to the history of the company Nintendo… It structurally makes sense of the Japanese giant’s impressive past as well as its present.

Within the framework of the film, with his view of Nintendo shared by a wide variety of industry figures, including the former head of Nintendo of America Reggie Fiss-Eme and the head of the Xbox Phil Spencer… The latter, in particular, recognized the unconditional influence of the Japanese on the entire gaming segment, including the Xbox brand, which Spencer’s team is currently engaged in.

According to Phil Spencerfollowing on Nintendo, he learned one important lesson – consoles Xbox you need to look for your own identity and unique strengths, and not blindly try to conform to current generally accepted standards.

Today, one of the unique strengths of the Xbox is the Xbox Game Pass model and advanced backward compatibility. Microsoft is also investing heavily in cloud infrastructure development.

Top manager Microsoft also admitted that, in his opinion, today’s gaming industry simply could not exist without Nintendo – the company has helped shape this entertainment industry for decades

“Nintendo, who turned gaming into something family-friendly and hardcore audiences at the same time, is the foundation on which the entire industry stands today. This company simply cannot be removed from the equation. Nintendo and games are inextricably linked.

I always pay attention to how many people come to the world of interactive entertainment precisely through the Nintendo platforms. And I always repeat that the welfare of Nintendo is something that we must cherish and cherish. The development and growth of Nintendo is incredibly important to the industry and remains a huge source of inspiration for the Xbox brand, ”said Phil Spencer.

Spencer also said that success Wii the decade before last, taught him a lot.

“I remember the first time I saw it. And I confess, I personally would not have been able to create such a console as the Wii. Perhaps I simply would not have had the courage to enter the market with something so innovative and unusual. But to see how others treading this path is simply incredible.

Then our team got a good shake. We realized that it was useless to try to catch up with other companies by pursuing their strengths. The idea has come down to us that our platforms need their own unique identity. It was the Wii that pushed us towards such ideas, “says Phil Spencer.

Let us remind you that this is not the first time Spencer spoke flatteringly about the company NintendoLast year, the head of the Xbox team already noted similar rhetoric.

Recently, Microsoft has also contributed to the release of several games associated with Xbox, on Nintendo Switchand also allowed Nintendo to use Banjo and Kazuya in Super Smash Bros. Ultimate

READ ALSO: Nintendo Switch Pro Will Get Games That Won’t Run On Regular Switch Models – Insider

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