Company Apple significantly reduces the pace of production iPhone 12 mini in the first half of 2023, according to the publication Nikkei… Many parts suppliers have received a request to temporarily discontinue the production of components for assembling a compact smartphone. According to preliminary estimates, the company is going to cut production of the unpopular model by 70% at once.…
https://www.youtube.com/watch?v=65JrtwtTOdc
The iPhone 12 mini received the most modern processor and support for 5G technology, but many people do not yet understand why they need 5G, and the average user will not immediately distinguish the new filling from last year’s. Against this background, the iPhone 11 of the 2023 model with a larger screen and a lower price becomes more attractive for many conservative users. There are not so many people who want to get a compact device at the current price of the iPhone 12 mini, and those who want something new mainly take the older models of the iPhone 12 with a large screen.
One of the main reasons for the mini’s failure is also cited as a relatively weak battery, which performs much worse than the battery of the cheaper iPhone 11.
Only 10-15% of all iPhone orders at the end of last year were for the mini model.
Interestingly, before the release of the line, many reviewers predicted a great success for the iPhone 12 mini.
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