As part of the quarterly report, the company Disney announced that the film “Mulan“(Mulan) will become available in the streaming service Disney + from 4 September. The solution can be called revolutionary for the company.
Disney decided to take such a step due to the fact that the COVID-19 pandemic does not want to abate. This is especially true for the United States.
Therefore, the company decided to proceed as follows. In all countries where Disney + officially launches, Mulan will be available there. However, for this you have to pay a premium subscription ($ 29.99). The theatrical premiere is also scheduled for September 4, but it all depends on the sanitary and epidemiological situation in a particular region.
In countries where Disney + does not operate, the film will be released in theaters. For example, this applies to Russia.
Update. As the head of Disney emphasized Bob ChapeBy the way, the premium release of “Mulan” in Disney + is an exception to the established practice and a kind of testing ground. The company expects the industry to recover, but is also studying the impact of the new business model.
Update 2. After a certain period of time, the film “Mulan” will be available for viewing by regular subscription.
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