In the future, Netflix may focus directly on brand promotion rather than individual films and series. In fact, this means that Netflix itself will receive no less attention than advertising some major premieres.
In theory, because of this strategy, the emphasis on the names of various stars that are used in advertising various projects may disappear – however, sources say that Netflix will try to find a balance in its approach. But how is incomprehensible.
By the way, in 2018, the streaming giant spent more than $ 1.8 billion on advertising. At the same time, the latest quarterly report indicated that the international base of service subscribers increased by 20%, reaching 167 million subscribers. But at the same time, Netflix’s overall US growth slowed.
