The most titled club in the English Premier LeagueManchester United“sues Sega and Sports interactive – publisher and development studio of the popular football management simulator Football manager.
According to The Guardian, the football club claims that the game violates the rights to its trademark, since the name of the team “reused”. Manchester United also claims that using a simplified logo rather than an official coat of arms damages the club’s prestige.
In turn, a counterargument Sega is that the series Football manager and her predecessor Championship Manager since 1992 use the name “Manchester United” “no claim by the applicant”. Publisher indicates that engaging the title “from the point of view of the football context is a legitimate reference to the football team of Manchester United”.
Sega claims club intends “discourage legitimate competition in the field of video games by prohibiting parties without a license from the applicant to use the name of the Manchester United football team in their projects”. According to company representatives, “this would be tantamount to an unreasonable restriction on the right to freedom of expression regarding the use of the words“ Manchester United ”to refer to a team in a computer game”.
The lawyer of MJ asked the judge of the High Court of the Kingdom of Morgan to change his claims to include mods and fan patches, the creation of which, he said, was “encouraged” by Sega and SI. Besides, “the patch creators got every possible assistance, because the publisher and the developer directly benefited, avoiding the need to obtain any licenses, and enjoyed the growth in sales of their game”.
A court ruling on a statement by Manchester United has so far been postponed.
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