Representative of the gaming division of the corporation Microsoft Sara Bond shared in an interview with the publication Forbes interesting statistics about Xbox Game Pass… She noted that subscribers to this service are much more active in interactive entertainment than ordinary users.
In terms of numbers, the situation, according to the manager Microsoft, add up as follows: subscribers Game pass spend 20% more time on games than other users. They also try 30% more games overall and are interested in a wider range of games, covering 40% more genres.
All of this ultimately has a positive effect on the entire Xbox ecosystem as a whole. For example, without a Game Pass, a person could only pay for new ones. Call of duty, NBA and FIFA every year, and by subscribing, he discovered completely new genres and now buys not three games a year, but more.
By looking at this data, Microsoft’s third-party partners are beginning to look at the Xbox Game Pass idea with different eyes, Bond said. There are also many cases when sales of games available in the catalog are growing, because users do not want to part with them (only Microsoft games are permanently included in the selection, and the rest only temporarily).
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Moreover, in the future, he believes Microsoftengagement numbers could rise even more. And the corporation plans to achieve this by further merging Game pass and streaming service xCloud…
“200 million people buy game consoles for themselves. At the same time, there are 3 billion people in the world who are addicted to games. It turns out that a significant part of this audience simply does not have the opportunity to get acquainted with the mass of amazing and famous games. If you take a close look at our development strategy Game Pass , then it becomes clear that we have an opportunity to solve this problem. And we plan to solve it by integrating streaming solutions into our subscription. From an economic point of view, we can make such a system effective, “concluded Sara Bond.
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