Announcement of each major Japanese game project, which completely bypasses the console family Xboxis a personal defeat Phil Spencer. About this manager repeatedly told in an interview. Despite this, it should be noted that recent years presence Microsoft among the fans of Japanese games intensified. First of all, this is noticeable by the fact that on Xbox various popular game series are slowly moving over, for example, Kingdom Hearts and Yakuza. However, they are in demand on the Xbox primarily in Western markets. In Japan, the situation remains deplorable.
At the request of reporters, senior managers of the studio commented on this topic. Platinum games, Atsushi Inaba and Hideki Kamiya.
“It seems to me that since the appearance of Microsoft in the Japanese market, their products have always been perceived as something alien, foreign. It doesn’t seem like they are offering products tailored to the preferences of the Japanese audience..
The whole situation reminds me of the times of NES and SNES, when I was looking for specialized game stores only to buy foreign games that were imported into the country from other parts of the world. They didn’t have localization, and they were acquired rather in order to amuse their gaming ego, “Kamiya shares his thoughts.
Director Atsushi Inaba agrees with the words of his colleague, but nevertheless pays tribute to the aspirations Phil Spencer win the hearts of oriental gamers.
“I agree that their iron literally feels foreign. But I’m still impressed by Phil’s efforts to conquer Japan so hard. And I would like to give him some good advice, but it seems to me that the path of success regarding gaming products in our country is far from always connected exclusively with the power of iron.
Sometimes, it’s just a matter of certain habits. There is, of course, one huge exception – Apple and their iPhone, but they literally captured the whole world, you will not see this every day. In general, all this is a very complicated conversation, where it is problematic to voice a definite answer, “Atsushi Inaba concluded his thought.
No matter what, Microsoft plans to continue to build up its presence in Japan. Especially now, on the threshold of launching a new generation system, Xbox Series X. The corporation is interested in buying a Japanese studio, but it is not known who exactly it is considering. At least right now, we can say with confidence that PlatinumGames will maintain its independence.
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