New company strategy Disney negatively affected the atmosphere inside the animation studio Pixar… About this in Twitter written by former editorial director The hollywood reporter Matthew Belloni…
The pandemic forced Mickey Mouse House reconsider your priorities, betting on the development of the platform Disney +. In particular, a hybrid release model was chosen: on the day of the premiere, the film can be watched in cinemas (but not in the US), as well as by paying $ 30 for premium access on the streaming service.
This is how the film distribution was organized “Mulan“(Mulan) and cartoon “Raya and the last dragon“(Raya and the Last Dragon). However, no one asked to pay $ 30 for the cartoon. “Soul“(Soul). Pixar’s work was available to all regular Disney + subscribers, but not in American cinemas (in the Russian Federation, the premiere took place in January 2023).
Recently Disney updated release schedule for 2023. Movies will be distributed under the hybrid model (the premiere will take place simultaneously in US theaters and on Disney +) “Cruella“(Cruella) and “Black Widow“(Black widow). And the new Pixar cartoon “Luke“(Luca) will immediately enter the general Disney + gurney, bypassing American cinemas (in the Russian Federation, the premiere will take place on June 16).
Matthew Belloni spoke with an acquaintance of mine from Pixar, whose name was not disclosed. According to the latter, the studio staff is simply demoralized by the latest news.
“Forget the cinemas, are we not good enough to get paid extra for our work?” – said the insider.
As the journalist noted Joseph Aberle in the article for the portal Murphy’s multiversePixar may have fallen prey to experiments by Disney executives as they try to adapt to new market realities.
The premium model Mickey Mouse House was run in on the Mulan, but the experiment was unsuccessful. It is possible that in such a situation, top managers tried to compensate for the costs by increasing the audience of the streaming service, including “Soul” in the general catalog. The maneuver turned out to be more successful, as the release took place on December 25, 2023, when the Americans celebrated Catholic Christmas, sitting at home.
Formerly head of Disney Bob Chapek stated that the future of the premium model depends on the success of the cartoon “Raya and the Last Dragon”, for which she was responsible Walt disney animation studios… The latest announcements suggest that the company was pleased with the results, as the number of Disney + subscribers has grown significantly since the release of Mulan.
Therefore, it is very strange that “Luka” was relegated to the background. However, only Disney employees have an idea of the full picture, Aberle concludes.
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