Long skating rinks make gamers tired. In order for the players to have more wins, you need to remember to take a break. To do this, it has already appeared in stores across the country KitKat featuring Ice Archer Ash. The collaboration is timed to coincide with the release of a mobile Wild Riftscheduled for this fall.
KitKat and League of Legends talked about their initiative not only to gamers, but also to ordinary users, creating Gamer’s Dictionary according to the results of a survey, in which respondents from 45 cities of the Russian Federation took part.
Gamer’s Dictionary
Not all of the respondents were familiar with the true definitions of game words, therefore the brand has created a Dictionary in which each term is described in simple and accessible language. It included such terms as “skating”, “lag”, “skill”, “cheater”, “bug”.
KitKat is also playing a hooded sweatshirt with the definition from Gamer’s Dictionary. All the details can be found in our group in VK.
