7,500 users from different cities, aged 16 to 55, took part in the survey. The total number of people using the subscription (paid and trial) was taken into account. It turned out that 38% of respondents used a subscription to this or that service, and 23% – in a paid version.
We took 16 streaming services as an example:
- ivi
- KinoPoisk HD
- Okko
- Megogo
- Netflix
- Amediateka
- Google Play Movies & TV
- Apple TV +
- Premier
- Wink
- more.tv
- START
- tvzavr
- Beeline TV
- MTS TV / KION
- Megafon TV.
The first place in terms of the number of subscribers (and paying users) was for the first time “KinoPoisk HD”… In the second quarter of 2023, 11% of the audience used the service, and 6.5% – in a paid version. Ivi moved to second place – it has 10% and 5.5%, respectively. Then follows Okko c 6% and 3%.
In addition, “KinoPoisk HD” and Wink showed the largest increase in the number of paying subscribers compared to the beginning of the year. For the first service, the percentage increased from 4.8, and for the second, from 1.6 to 3.5. The reverse dynamics is observed only in Megogo – there the percentage dropped from 1.4 to 1.3.
In terms of knowledge of the service and its use, ivi and the same “KinoPoisk” are in the first place. 74% of the audience know about the first (and 37% use it), and 73% (34% use it). Although in June “KinoPoisk” bypassed the indicators of ivi. Okko is in third place – 69% know about it, and about Netflix only 54%.
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