KFC, an international chain of catering restaurants, showed close-ups of great feminine charms in its new ad, which ran into fierce criticism from viewers.
KFC in Australia released a new commercial, after which she had to apologize to the audience. According to Gamebomb.ru, a 15-second video captures a girl who corrects her great virtues by looking at her reflection in the tinted glass of a parked car. At this moment, the windows begin to slowly fall and the girl with an amazed look looks into the lard of the car and takes off her glasses. It turns out that all this time two joyful schoolchildren watched her with her angry mother.
https://www.youtube.com/watch?v=wRriM-LPy24
It is worth noting that KFC advertising was broadcast on Australian television, and was also posted on the company’s YouTube channel. She attracted the attention of the Australian group Collective Shout (“Collective scream”), which leads its campaign against the objectification of girls. Activists called the advertisement “a return to outdated stereotypes when young and beautiful girls are portrayed only for the pleasure of men.” As a result, KFC had to apologize for the commercial. “We apologize if someone was offended by our latest ad. It was not our intention to expose boys and girls in a negative light, ”the KFC restaurant chain made an official statement.
According to Gamebomb.ru, KFC did not say whether it plans to stop broadcasting ads on television. For example, on a YouTube channel, the video is still available for viewing, however, comments on it are disabled.
