Service Xbox Game Pass offers subscribers literally hundreds of games and relieves fans Microsoft from the need to buy new projects of the company for $ 60 – they all go straight to the catalog… Many still do not understand how this whole strategy can fight back and make a profit. platform holder. Comments on this issue were given by Aaron Greenberg…
The general manager of the Xbox asked users not to worry about Microsoft, noting that the corporation will be fine. If we talk about profits from subscriptions, now we are not talking about big money… The company invests a lot and works for the future, initially understanding that this is a long-term history. In a similar way, video services began at one time by the type Netflix – they generally remained completely unprofitable for many years.
“We always laugh when we hear this. Don’t worry about us. Microsoft will be fine. We’ll succeed. I believe we can handle it,” Greenberg said, referring to his long-term plans for Xbox Game Pass.
The top manager added that satisfied and grateful users can become loyal fans of the brand for life and attract more people from among their friends and acquaintances to it.
“This is a different mindset. We want to give users the most for this price. [на подписку]”.
According to Greenberg, the company will continue to add value to Xbox Game Pass… Now she does this by linking the cloud platform Project x cloud with a subscription.
“When people feel that they are being given a lot for a small price, then they not only continue to use the service, but also tell their friends about it. The most powerful marketing is word of mouth. We cannot place as many ads as it gives Word of mouth We want to add more value to Xbox Game Pass, and you will definitely share it. Finally, we think it’s the right business to build for the long term. Xbox Game Pass is not a story about quick profits. But in the end I think , it will be good for everyone. “
More than 10 million people now use Xbox Game Pass.
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