Italian anti-monopoly authority fined Apple on € 10 million for misleading claims about water resistance iPhone…
The penalty was imposed L’Autorità Garante della Concorrenza e del Mercato (AGCM), which literally translates as a body guaranteeing competition and the market. It is a competition watcher who is responsible for ensuring that companies treat both consumers and competitors fairly.
The report said Apple claimed water resistance, without explaining to consumers that it was only true under ideal laboratory conditions. This concerns the marketing of a range of different iPhone models – iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max… The ad claimed each of the products was waterproof to a depth of 1 to 4 meters, depending on the model, for up to 30 minutes.
However, according to the monopoly body, these statements are true only under certain conditions. For example, during special and controlled laboratory tests using static and pure water.
More seriously, Apple advertised the iPhone’s water resistance in its marketing, but then dropped warranty coverage for water damaged phones. The company equips smartphones with internal indicators that show the ingress of water into the device. Apple policy prohibits warranty repair or replacement when this indicator is activated. This means that customers are told one thing when they buy a phone and another when they need service for the purchased device.
READ ALSO: New Apple Patent Indicates Return To Force Touch In Future MacBook Pros…
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