The esports industry is very attractive for brands looking to build communication with a young audience. In recent years, telecommunications companies, football clubs, automobile concerns and many other non-endemic brands have noted unusual partnerships in this area. Esports representatives also adopted this practice and learned to use related fields for advertising and promotion. In particular, esports and anime collaborations have been gaining momentum lately. About the most interesting – in the material Cybersport.ru.
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Valve and Netflix will release an anime about Dota 2
February 17 Valve announcedthat DOTA: Dragon’s Blood, an anime series based on Dota 2, will be released on Netflix. MOBA, for which the company was often criticized by gamers. It seems that now she intends to rectify the situation.
According to Ashley’s executive producer Edward Miller, Valve was heavily involved in the development of the show. Anime not only will tell “An epic and emotional story about beloved characters,” but also preserves the spirit of the game through adult content and brutality. Series Writer Amy Chu Straight warnedthat DOTA: Dragon’s Blood is not an anime for kids.
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The writers of “The King’s Avatar” accurately conveyed the structure of the esports scene. The series focuses on the lives of the players, their training at bootcamps, working with sponsors and performing at tournaments. According to the anime plot, one of the Glory championships is held in Shanghai at the Mercedes-Benz Arena. Interestingly, in real life, it was this stadium that hosted The International 2019 in Dota 2.
The popularity of Avatar of the King has led to a massive demand from fans for the show for the game itself. Although Glory is a fictional MMORPG, some Chinese studios like Tencent are already interested in developing it. Smaller companies have taken advantage of the popularity of anime to release small mobile games based on it. However, they are often banned in stores due to copyright infringement.
Anime Heroine Becomes Honorary Member of Hangzhou Spark
Sometimes anime characters “infiltrate” esports and even become part of professional teams. Such a story happened with the main character of the anime “A Certain Scientific Railgun” Misaka Mikoto and the club Hangzhou sparkplaying in the Overwatch League.
In August 2023, Hangzhou Spark’s professional team partnered with Chinese platform Bilibili, a video sharing site dedicated to anime, comics and games. It is somewhat reminiscent of YouTube, but in addition to hosting the videos itself, it also acts as a platform for releases. It is on Bilibili that the aforementioned anime “A Certain Scientific Railgun” is released.
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