According to the author Scott Mendelssohn, the audience cares about similar issues in films and TV shows that they already wanted to see for other reasons before.
And the studios give new creators, including those from ethnic groups, a chance to work on different episodes when they no longer interest the audience – thereby taking away opportunities for success in the industry and creating a picture of a “living” franchise. At the same time, some actors like Chris Hemsworth the chances of continuing a career after a series of failures are greater than those of others.
As an example, they give “Bumblebee” or Terminator: Dark Fate – people have already had time to “burn themselves” on the restart of “Terminator”, so the new film did not interest them. The audience didn’t want to see the new parts “Men in Black” and Charlie’s Angels, so fresh films failed, and the viewer instead watched the past films of the series.
According to the author, a similar fate awaits future films based on Transformers and Superman with dark-skinned protagonists – the audience supposedly does not want to see another reboot of the story after several previous attempts.
As a counterexample, “Aquaman”who took off James Wang – it was the first film in the franchise, which helped it become a hit, and the audience was interested in this story and the sequel. If the film had two relaunches in the past, then this would hardly have happened.
Using diversity as a tool to attract the masses, from the point of view of the author, is wrong, although in itself it is useful – for example, Crazy Rich Asians became a hit primarily because it was a 90s Hollywood comedy, not because of its caste.
Now Hollywood is allegedly too late with its tactics, and it is unclear whether it will work at all at a time when celebrity names no longer lure the viewer into the cinema with the same force as before.
More on review
