In the first quarter of 2023, the online cinema application took the ninth place out of ten, yielding the eighth position to its competitor represented by Netflix… There are no more streaming services in the top – other places are occupied by applications like TikTok, YouTube, Facebook etc.
Additionally, HBO Max ranked fifth in the top in-app purchases in the same period, surpassed by YouTube, Tinder, Disney Plus and Twitch.
Views at the end of March (in time for the release of Godzilla vs. Kong) jumped over other periods, reaching a record third place – the first two were tied to “Wonder Woman 1984”…
In addition, in the first quarter of the year, people spent more time in apps (4.2 hours per day on average) – 30% more than last year. And total spending reached $ 10.2 billion – 60% more than in 2023.
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