According to a recent report Take-Two Interactive for the US Securities and Exchange Commission, in the fiscal year 2024, the company plans to invest $ 89 million in marketing, which is twice the advertising budgets calculated for all other years until the year 2025. Observers have linked such growth to a possible exit during this period. Grand Theft Auto VIsince the Red Dead Redemption II release window was previously installed in a similar way, however, the real reason for the increase in spending was different.
The representative of Take-Two specified in the comments to the portal GamesIndustry.biz, what indicated marketing expenses relate to obligations to third parties and have nothing to do to the costs of internal studios, which include Rockstar games. The Take-Two advertising budgets cited in the report “primarily reflect agreements with major sports leagues and player associations,” writes GI.biz
At the same time, information appeared earlier on the network indicating that the release GTA VI will not be held soon. According to journalist Jason Schreyer, the project is now at an early stage of development.
Read also: The creators of The Witcher opened the season of summer weekend offers: On sale in GOG, games are given with discounts up to 95%.
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