Journalist Bloomberg Jason Schreier presented a great material on the cloud service Stadia, its problematic launch and an equally complex development cycle. The article provides a number of interesting facts, and also systematizes the mistakes made by the management. Google in an attempt to create their own gaming platform.
As the sources point out Bloomberg, launch Stadia was unusual for Google scenario. Instead of announcing the start of full-scale testing in the fall of 2019 and gradually developing the service based on the wishes and interests of the audience, the team Phil Harrison insisted on a different approach – “Stage“presented as a finished product capable of competing directly with traditional home entertainment systems such as Playstation and Xbox…
But the problem was that Stadia was not a “off-the-shelf” product. The underlying technologies worked as expected, but many of the key features and functions were technicians Google they simply did not have time to implement.
Excessive rush to launch Stadia also resulted in a very modest launch lineup of games. Large companies were in no hurry to support the controversial platform, and small ones also had neither the desire nor the resources for this. In an attempt to release several high-profile multi-platform projects in the service at once, Google began active negotiations with a number of large publishers, promising them huge money for support by the standards of the industry.
Release of mastodons like Red dead redemption ii and Assassin’s creed odyssey cost Google literally “tens of millions of dollars”… In the console world, ports do not cost that much when it comes to conventional multiplatform. And these are just two games, and there were many more. For example, if the leaks are to be believed, Capcom received 10 million dollars for the fact of porting Resident evil 7 and Resident evil 8 on Stadia…
But the problem is that game sales were poor. People used to stream music and TV shows by subscription, but here they were offered to stream games from the cloud, buying them for the full $ 60 price.
At the same time, writes Bloombergselling controllers Stadia and the speed of attracting players to the premium subscription of the service also lagged behind all the forecasts. According to the data Schreier, from the outlined plans Google literally separated hundreds of thousands unrealized gamepads and subscription plans… At some point, gamepads began to be distributed for free, since a lot of them were collected.
Despite all this, in internal studios Stadia there was still a healthy dose of optimism. Developers supervised by an ex-producer Assassin’s Creed Jade Raymondwere looking for interesting new concepts that could harness cloud technology in an unusual way. For example, the idea of creating a project was discussed, within which the audience could interact with a virtual assistant Googlecapable of responding to commands and user actions.
Nevertheless, the ideas were not destined to live to see the implementation. Early February 2023 management Google abolished its gaming divisions, which were supposed to create exclusive AAA hits, and adjusted development plans Stadia…
The service will not be closed for the foreseeable future, it will continue to receive games from third-party publishers. But judging by the announcements, who want to work with Stadia very little.
The network infrastructure “Stages” Google plans to provide third party partners for use in their own products.
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