Against the background of the spread of a new coronavirus infection, many publishers took a wait-and-see attitude and suspended active marketing efforts. This was indicated by the chief editor of a reputable industrial publication. GamesIndustry.biz Christopher Dring. So he reacted to the experiences of gamers who felt the “lull”.
Active in the public sphere now remain mainly those companies whose high-profile games have recently been released or will be released very soon, the expert noted. At the same time, manufacturers do not want to make new high-profile announcements due to the uncertainty that has arisen – so that they do not have to announce transfers later.
For example, a company Nintendo after graduation Animal Crossing: New Horizons not a single dated game was left at all, which is very unusual. Rumors pointed to plans for a Nintendo Direct presentation this week, but today is Thursday and the platform holder has not made any statements.
At Sony and Microsoft there are releases for the next months, but gaming presentations Playstation 5 and Xbox Series X they are in no hurry to collect. Experts are not at all sure that new consoles will be released this year.
“Marketing departments are now putting off their advertising campaigns because of coronavirus. The same applies to the activities of PR services. I explain to those who do not understand why there are no announcements,” wrote Dring.
Commenting directly on the fears of Nintendo fans, Dring said that the company will definitely release new games this year, but now she can still allow herself to be silent, because on the charts everything is fine and Animal Crossing: New Horizons diverges with a bang.
Read also: Animal Crossing: New Horizons stormed Japan – Famitsu reports on record sales of Switch games and consoles.
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