Head of the studio Valve Gabe Newell admitted that he once decided to farm gold in IMO World of warcraft from company Blizzard. The developer told about this in an interview with the publication EDGE.
As Newell explained, he took up the farm of gold solely for research purposes. At the same time, he managed to earn $ 20 a day. At that time, many considered the games to be an exclusively entertaining product, but not as platforms that themselves produce goods.
A side job by Valve proved the viability of the theory. It was after this that his studio focused on the development of such elements of a digital store as the Workshop (Steam workshop), trying to think of each player as a potential content creator.
This created a new problem – frightened parents who received messages about exceeding limits on transactions in PayPal. One man thought that his child was selling drugs or stolen things, but in reality it was about creating items for Team fortress 2. As a result, Newell told the stunned parent that his child earned 50 thousand dollars a year.
“This is proof that it is useful to think of games as platforms, it then influenced the studio’s future decisions regarding multiplayer games,” added the head of Valve.
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