As part of a new interview Strauss Zelnikholding the position of senior head of the publishing house Take-Two Interactive, shared his thoughts on the direction in which the industry will develop, given the constant appearance of completely new technologies on the market.
Zelnik noted that his company welcomes new technologies, but treats them with caution. For example, at one time Take-Two “did not buy” into the hype around VR helmets, and today believes that this was the right decision, since this market is developing extremely slowly and is not considered by gamers as the main one – the giant has nothing to catch there.
Then cloud platforms came to the industry. Take-Two is watching them, managed to release Red dead redemption 2 on the Stadia, but I’m not ready to subscribe to the words that tomorrow they will replace traditional hardware.
“New platforms for content distribution that allow us to offer consistently high quality, work efficiently, and even for reasonable money – this is just great, these are new opportunities for our business. Increasing audience coverage is always on hand in the entertainment industry.
However, with all this in mind, let’s take a look at the insane information explosion surrounding VR technology. They didn’t appeal to me too much. Fortunately, as a result, we did not spend money on them.…
Similarly, there is now a lot of noise around cloud services, which supposedly will become a platform for interactive entertainment. There are companies on the market that talk about 130-140 million console users, and then remind you of countless people who prefer PCs. It turns out that if you make a number of console games available on any PC or mobile device, then your market share automatically, without unnecessary effort, grows as much as 20 times.
But in reality everything is not at all like that. It is understood that the mass of users is interested in a particular game, but in no case wants to buy a special platform for it. Of course, such people do exist, but if you are ready to spend 60 or 70 dollars to buy a game, then purchasing a console for 250 dollars, which can be used for a long time, should suit you, “said Strauss Zelnik.
Impressions of the release of Red Dead Redemption 2 on Stadia at Zelnik not the most positive…
Read also: Maximum graphics in 8K: Crytek showed a new trailer for Crysis: Remastered…
Add to our Telegram channel by the link or search for it manually in the search by name gmradost… There we publish, including what is not included in the news feed… Also subscribe to us in Yandex.Dzene, Twitter and VK. And don’t forget that we now have a dark theme and ribbon instead of tiles.…
