In 2023, there have been significant changes in the usual realities of the gaming industry. The unstable global epidemiological situation not only directly affected processes in various industries, but also forced publishers and developers to look for new ways to present their content.
The latter was reflected in the transition of shows known to millions of completely digital formats, and also led to the organization of their own events by the platform holders. Company SuperData analyzed what happened.
Her latest research is looking at audience reach statistics for various digital presentations and then comparing those numbers to the previous year. If we characterize all the data in the most laconic way – almost all large companies this year were able to reach even more playersthan a year earlier, when the usual exhibitions were open.
More specifically, broadcasting a presentation on the next generation console Playstation 5 on the platform Twitch managed to attract the attention of one and a half million viewers, which is significantly higher than last year’s show The Game Awardsas well as presentations Xbox and Nintendo Direct within the E3 2019…
In turn, the company Ubisoft also boasts impressive success, capturing much more attention with its digital shows Ubisoft Forward compared to performing at E3 2019…
In this regard, analysts predict that the largest market players may continue to rely primarily on their own shows instead of paying for expensive exhibition spaces. After all, in the end, this approach does not hit the news coverage in the press – all gaming resources write about key announcements as usual.
But there are those who have suffered from the cancellation of E3 and other similar events – these are small indie studios and small teams trying to present their content separately from large companies.writes SuperData…
First of all, this is noticeable in the dropped statistics of conference views PC Gaming Show, as well as weak interest in showing games by a group of independent authors Guerrilla collective…
Such developers need a window within the framework of large presentations, or a partnership agreement with one of the platform holders, so that they can show them during their speeches.
See also: A fan of The Last of Us: Part II immortalized Ellie in pixel art – Neil Druckmann delighted…
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