Publishing director Take-Two Interactive Strauss Zelnik I am convinced that there is no place for new large expensive novelties in various subscription services by type Xbox Game Pass… Level projects Grand theft auto v and Red dead redemption 2 at launch should be distributed by standard methods and at full cost, he said…
Zelnik spoke about his attitude to Xbox Game Pass and its analogues during a recent meeting with investors, commenting on the presentation of the next quarterly report.
According to Zelnik, subscription services may be good for distributing old games, but not new blockbusters, which would be extremely difficult to recoup.…
“Our views have remained unchanged. Subscription model of content distribution remains a reasonable solution for a large directory [старых] titles. But for major flagship new products, this approach does not work.… Any business model in the entertainment industry must satisfy both content creators and consumers of that same content. Selling access to a large catalog of games can be suitable for publishers, as well as for an active audience interested in the widest selection of materials. The economic feasibility of such tactics when working with flagship projects remains a big question, “explained Strauss Zelnik.
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The Take-Two executive also emphasized that the streaming service model like Netflix and Disney +offering access to various TV series and films, incorrectly project onto the gaming industry are two different industries with their own unique characteristics.
“Users who are keen on interactive entertainment have a different approach to acquaintance with content compared to people who focus their attention on traditional linear formats (movies, TV series). In the case of the latter, the viewer can spend about 150 hours a month watching various shows. time can be roughly divided into more than 100 individual TV series or films.In the case of interactive entertainment, it can take an audience about 45 hours a month, divided between one, two, three, four titles. So, even from a consumer’s point of view, a subscription model isn’t necessarily the most attractive option. “
Summing up, Zelnik noted that Take-Two plans to dynamically respond to the interests of its audience and the global consumer, but now the company remains interested in the traditional form of distributing new games.
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