As reported Mail.ru Group, revenue of an international gaming brand My games increased in the first quarter of 2023 by 13.4% compared to the same period last year. Also, growth was recorded more than 20% compared to last March.
My.Games revenue totaled 35% of Mail.ru Group’s total revenue for the first quarter. At the end of March, the company noted an increase in visits. My.Games Store on the 25% after the launch of the new messenger and integration with Twitch and Mixer.
Activity in Warface and Conqueror’s Blade also began to grow during the pandemic. The daily number of users first increased by 45% at the end of March. And the second one recorded an increase in this indicator by 75%. The number of registrations has also increased. However, the largest revenue for the company comes from the mobile games category. In the first quarter, its share was 66%.
In addition, in March, My.Games together with “Classmates” and “In contact with” launched a campaign #We play at home, and also joined the international campaign #PlayApartTogetherorganized with the support of WHO.
“We see an increase in activity in our games, which began back in March. Our task now is to ensure the maximum safety of our players and employees in the outbreak of COVID-19. We reviewed workflows so that all of our studios can continue to create great projects during self-isolation. In addition to our employee support program, we launched a number of initiatives to encourage players to stop spreading COVID-19 while staying at home. We plan to continue developing these initiatives in the second quarter as well, ”commented Vasily Maguryan, My.Games CEO.
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