CEO of Take-Two Interactive Strauss Zelnik reiterated his opinion that the decision to charge $ 70 for the nextgen version of NBA 2K21 was the right one, as consumers, in his opinion, were ready for a price hike… About this chapter Take-two spoke at Morgan Stanley Technology, Media & Telecom Conference, when asked for his opinion on the reaction to the increase in the value of NBA 2K21 and how it will affect the pricing of games in the future.
“In announcing the $ 70 price tag for NBA 2K21, our view was that we offer a wide range of experiences and many replay opportunities. [на игры] increased in 2005-2006, so we believe that consumers were ready for this. “
However, he further dwelt on the point that if games are to be sold for $ 70, then they must provide content that justifies that price.
“We haven’t said anything yet about the pricing of other games, and we tend to advertise for each title separately, but I think our point of view has always been to offer more than take away and take care of the buying experience and the playing experience were equally positive.
We all know from examples that even if you like the product as a consumer, but if you feel that you have overpaid, it spoils the overall impression and discourages the desire to return to it.
We always want our consumers to feel like we are giving them much more than we are asking in return, and this is true for our current consumer spending as well. We are an entertainment company and we are here to entertain and engage players. If everything is done correctly, then there will be monetization. “
NBA 2K21 was the first game to hit $ 70 for next-gen platforms. The next rise in price was supported by Sony, having raised by $ 10 the cost of individual games for PS5, such as Demon’s Souls and Spider-Man: Miles Morales Ultimate Edition…
Read also: New Star Trek Movie to Be: Paramount Launches Project – Deadline…
Add to our Telegram channel using this link or search for it manually in the search by name gmradost… There we publish what is not included in the news feed. Also subscribe to us in Yandex Zen. And do not forget that now on our site you can hide news by category, switch between different types of emotions, use a dark theme and display publications with a feed instead of tiles.…
