Changes are coming: Xiaomi abandons the Mi brand

Xiaomi announced that it will abandon the brand Mi from the third quarter of 2023 and will rename a series of its products, including flagship smartphones Mi 11, v Xiaomi

Company representatives confirmed The verge and XDA Developers intentions of Xiaomi, stating that in this way the company “will consolidate the international influence of the brand and narrow the gap in its perception.” Xiaomi notes that the transition may take some time – the change will gradually take effect in all regions.

At the same time, the company will retain the Redmi brand, which will continue to launch innovative products at a more affordable price, aimed at a younger audience.

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