Every month in the game series Call of duty play on average more than 100 million people… This was announced at today’s meeting with investors by the head of Activision Blizzard Bobby the Cat… According to him, today Call of Duty is at the peak of its popularity and it has room to grow further.
Kitty described the multi-project development of the franchise as very successful – in addition to new annual large issues distributed for $ 60, Activision has a solid base in the form of shareware Call of duty warzone on consoles and PCs and Call of duty mobile on mobile devices. They generate substantial revenues as standalone units and, in parallel, attract new audiences to the games in the main series.
Call of Duty Warzone is viewed internally as an extremely valuable promotional tool, according to the head of Activision Blizzard – in its ability to attract users to the Call of Duty franchise, this project surpasses any traditional form of advertising on the Internet and on television… In the future, Activision is going to expand Warzone’s influence – for example, by creating a mobile version.
At a meeting with investors, Kotik also confirmed the integration Call of duty warzone from Call of Duty: Black Ops Cold War… It will take place by analogy with Call of Duty: Modern Warfare 2019, and the first joint season in these games will begin in December 2023…
Financially, Activision Blizzard is doing well (last quarter, revenue grew 38% over the same period last year). Kotik noted that a serious expansion is now planned – the giant’s studio is going to hire two thousand specialists at once to meet the increased production needs…
Read also: Sony has prepared PS Plus subscribers an additional gift for the start of the PlayStation 5…
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