Blizzard has lost a third of its players in the past three years

Audience of games from the studio Blizzard decreased by almost a third over the past three years. Such conclusions can be drawn based on the latest report of the American publishing house. Activision Blizzard

This refers to the number of active users within one month (MAU). According to the documents, the figure has decreased by 29% since 2018. If in the first quarter of 2018, about 38 million people actively played Blizzard games, then in the first quarter of 2023 the audience size dropped to 27 million.

The problem is that the studio hasn’t released a single new game in the past five years. Releases planned for 2023 Diablo II: Resurrected and a major update Chains of Domination for World of Warcraft: Shadowlandsas well as launching World of Warcraft: Burning Crusade Classic.

However, Activision still does not disclose when the release will take place. Diablo iv and Overwatch 2… The fact that the creator of Overwatch left the studio in April does not improve the situation. Jeff Kaplan

In general, the publisher Activision Blizzard itself feels great, as its products are now played on a monthly basis by 435 million people (+ 16%). Over the past three years, the audience Call of duty grew from 50 million to 150 million, driven by success Warzone and Call of duty mobile

The leader is still the mobile game Candy crush from the studio King, although its audience has dropped from 285 million to 258 million over the past three years.

According to the portal VGCActivision has abandoned virtually all of its in-house studios to develop content for Call of duty… So, the studio in charge of Warzone Raven Software strengthened by the team Toys for bobpreviously released Crash Bandicoot 4: It’s About Time

Activision also claims that in 2023 the release of the new part of Call of Duty (aka the project Vanguard), which is now being completed by the reassembled studio in the face of time pressure Sledgehammer Games

Read also: No Time for a Titan: Overwatch Creator Leaves Blizzard

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