Microsoft and Sony plan to release their next generation consoles Xbox Series X and Playstation 5 until the end of this year. But along with a notable performance boost, it’s worth noting that new gaming devices are entering an unprecedented era of media consumption: a streaming video platform Netflixlistening services streaming audio (Spotify, Apple music and so on), book reader applications (Kindle and others) and much more. All of them are usually available for a variety of operating systems, mobile platforms and devices. According to some forecasts, video games are waiting for the same path of development.
At the dawn of the current generation of consoles, it’s hard not to ask yourself the question: “Will these powerful boxes installed in our living rooms exist in 10 years?”. But the head of the Xbox Phil Spencer believes that asking such a question is incorrect, since in his understanding any device can be a console, and such is the future strategy of his division and Microsoft as a whole. Under the “device” in this case refers to smartphones, tablets, televisions, computers and so on.
Spencer Chess Match Not Against Sony or Nintendobecause it contradicts the ever-changing trends in media consumption by two billion people around the world. When Xbox Series X will appear on store shelves at the end of this year, it will become part “chimera approach” Xbox brand along with cloud platform Project xCloud and program Xbox play anywhere. The main goal of the company is to attract gamers to itself – regardless of where they are located and on what devices they play. In case of xCloud This year, users will be able to stream AAA games to their smartphone or tablet for a monthly fee. And using the opportunities Xbox play anywhere, you can buy, for example, an arcade race Forza horizon 4, and play it on both the Xbox One and the Windows 10 PC.
“We are going to focus around the players and devices that are at their disposal and that match their lifestyle.“Spencer said in an interview with WIRED.
“For example, take a look at Netflix. It doesn’t matter where you and I use it, but no one bothers us with talking about TV shows and shows. I want gaming to reach the same level,” he continued.
From a business perspective, Microsoft’s tactics seem more than logical, WIRED writes. The more services a company provides to gamers, the more recurring revenue it will receive in its treasury.
On sale Xbox Series X due before the end of this year. Microsoft plans to show off new games from its in-house studios in July.
See also: Microsoft strategy is not tied to sales: Phil Spencer will not be upset if you can not buy the Xbox Series X this year
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